Basir Labs was approached by D-Live advertising and marketing to create an ad campaign for themselves. The name D-Live spoken with a Japanese accent sounds a lot like 'Drive'. This sparked the idea of creating a custom vehicle that was unique to them. Using our skill set in the auto industry, we designed, modelled, and rendered a sports luxury vehicle that was used to successfully market their business in print and web ads.
Created using Autodesk Maya and rendered in Mental Ray